Business owners must ensure that they take every measure to make their products or services stand out against their competitors. One of the best digital marketing tools is Instagram which is a popular social media site where users can share their photos or videos with their followers.
Connect With Your Target Market
If you already have an IG account for your business but it seems like you are not getting too many followers, then here are the steps that you need to take to get that much needed boost:
- Do make sure that your IG bio is optimized.
Your bio is the gateway to your brand identity. Make sure that your bio includes pertinent information such as a clear description of your business, a call to action and a link to your website. This will give your followers a glimpse of your business and what you have to offer.
- Create a contest for the hype!
Create a buzz around your IG account by creating a contest that will not only promote your product or service but will also get you free instagram followers instantly. Do make sure that the contest will drive more people to your IG account or website.
- Know when to post on the platform.
Make use of Instagram insights so you will get an idea when most of your followers are online. You can also do your experiment with various posting times and just make sure to track the results. This will help you know the best time to post that will have more engagement with your followers.
- Post relevant content consistently.
It is best to post at least once daily to create a regular flow of your IG account. Keep in mind as well that quality is far better than quantity and check here if you want to know more about IG algorithm.